Herald, BRW: 1200 to conservative talk in April
Tue Jan 19 14:50:26 EST 2010
Mark Laurence wrote:
> I think you and many media observers overstate the importance of Rush
> in the Boston market. He finished in 18th place in his timeslot
> (25-54) in the most recent ratings. By comparison, WTKK had 50% more
> AQH listeners, WBZ had 60% more, and WBUR had 75% more. (The #1
> station had over 300% more listeners.)
I made an error on these numbers, but it doesn't change the overall
point. It turns out I was looking at cume, not AQH.
For AQH, Rush is in 17th place, and WBZ is just a few listeners ahead of
that. WBUR's audience is 15% higher, WTKK has almost 80% more
listeners, and the #1 station actually has 360% more listeners than Rush.
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