Herald, BRW: 1200 to conservative talk in April

Mark Laurence marklaurence@mac.com
Tue Jan 19 14:50:26 EST 2010

Mark Laurence wrote:
>  I think you and many media observers overstate the importance of Rush 
> in the Boston market.  He finished in 18th place in his timeslot 
> (25-54) in the most recent ratings.  By comparison, WTKK had 50% more 
> AQH listeners, WBZ had 60% more, and WBUR had 75% more.  (The #1 
> station had over 300% more listeners.)
I made an error on these numbers, but it doesn't change the overall 
point.  It turns out I was looking at cume, not AQH. 

For AQH, Rush is in 17th place, and WBZ is just a few listeners ahead of 
that.  WBUR's audience is 15% higher, WTKK has  almost 80% more 
listeners, and the #1 station actually has 360% more listeners than Rush.

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