Herald, BRW: 1200 to conservative talk in April

Bob DeMattia bob.bosra@demattia.net
Thu Jan 14 11:23:00 EST 2010

The commercial station also has to infuse a lot of pesky commercials,
whereas, aside
from pledge drives, NPR/WBUR is a lot less annoying to listen to.

I wonder if a non-comm station were to air conservative talk how this would
the commercial ventures.


On Thu, Jan 14, 2010 at 11:21 AM, Jim Hall <aerie.ma@comcast.net> wrote:

> *Or are liberal talk radio listeners preferring news-talk on the likes of
> WBUR and WGBH, or music?*
> I think you've hit on an important factor. Most commercial stations would
> be
> proud to earn the ratings that WBUR manages to snag. Some cities have
> public
> radio outlets that do a good job on news and information. In some cities,
> however, the public radio station mostly plays music (as WGBH was doing).
> It
> would be interesting to know if the cities where commercial progressive
> talk
> has been successful are also the cities where there is *no* strong
> news/talk
> presence on the public radio station(s). I can easily understand why a WBUR
> listener would not automatically jump over to a commercial progressive talk
> station: although both may be "liberal" or "progressive" in their outlook,
> the commercial station needs to infuse a good bit of "entertainment" as
> well, which may turn-off listeners used to a more serious format. I love
> Stephanie Miller and Ed Schultz, but they certainly would not fit in with
> an
> NPR type news/talk format.

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