Stupid Question

A. Joseph Ross
Mon Jan 11 00:11:19 EST 2010

On 10 Jan 2010 at 23:46, Garrett Wollman wrote:

> Jeff Zucker is on record admitting to having made the programming
> commitment to a "DVR-proof" show just when the advertising rate base
> was shifting from live-broadcast-only to plus-three-days.  (It turns
> out that, in DVR households, only about 40% of the audience skips the
> commercials even three days later.)
What makes a program DVR-proof?

A. Joseph Ross, J.D.                           617.367.0468
 92 State Street, Suite 700                   Fax 617.507.7856
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