Stupid Question

[Garrett Wollman]

<<On Sun, 10 Jan 2010 23:35:10 -0500, Roger Kirk <rogerkirk@ttlc.net> said:

> Where in all this discussion does a DVR play a role, if at all? 

Jeff Zucker is on record admitting to having made the programming
commitment to a "DVR-proof" show just when the advertising rate base
was shifting from live-broadcast-only to plus-three-days.  (It turns
out that, in DVR households, only about 40% of the audience skips the
commercials even three days later.)

-GAWollman