Dan.Strassberg dan.strassberg@att.net
Mon Feb 8 21:48:04 EST 2010

WROW certainly has a great signal--especially during the day. Even if
1300 builds out its power increase to 10 kW-D/8 kW-N, the coverage
will never equal WROW's. Who is doing sports in the Capital District?
980, right? Nothing wrong with the 980 signal, but 590 is better.
Unless there is a sports-talk station on a decent FM signal, I would
guess WROW's next format flip would be to sports talk. ESPN? Is 980
local at all? If not, I would guess that the competition would not
feel compelled to be local either.

Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Matthew Osborne" <mattosborne1976@yahoo.com>
To: "Bill O'Neill" <billohno@gmail.com>; " Jr.Paul B. Walker"
Cc: "Boston Radio Interest"
Sent: Monday, February 08, 2010 9:20 PM
Subject: Re: WROW?

> --- On Mon, 2/8/10, Paul B. Walker, Jr.
> <walkerbroadcasting@gmail.com> wrote, regarding WROW:
>> They dumped the talk format on the
>> AM, are simulcasting Magic 100.9 WKLI on
>> the AM, the Magic format will eventually move over all to
>> the AM and there
>> will be a new format for 100.9 in a few months
> Did anyone happen to get the exact time the plug was pulled and AM
> 590 was switched to the simulcast?  I was listening to Magic 100.9
> for most of this morning at my desk starting a little after 10:00
> AM.  As late as 10:30, I recall the announcer talking about hearing
> your favorite Magic songs "in crystal-clear FM stereo."  The first
> sign that anything was up came at about 10:50 AM, when they did a
> combined legal ID for WKLI and WROW.  Then, immediately after the
> TOH newscast the liners began, instructing all Magic listeners to
> switch to AM 590 to continue hearing it.
> All in all, I'm not surprised by this at all.  WROW's ratings have
> been in the tank for a few years now, and with start-up talk station
> WGDJ (AM 1300, the former WQBK) gaining traction, the writing was on
> the wall.  The real question in my mind is, if the Magic format
> turns out to be unviable for AM 590, what other format would work
> for a 5 kw-D/1 kw-N AM station like that?
>                                         Matt Osborne
>                                         Rotterdam, NY

More information about the Boston-Radio-Interest mailing list