WEIM call letter change

Mark Laurence marklaurence@mac.com
Sat Dec 11 14:03:57 EST 2010

On Dec 11, 2010, at 01:10 PM, Donna Halper <dlh@donnahalper.com> wrote:

Dan Kennedy asked me about the nice article Scott & I were in. His 
question was "Why is WBUR's share more than 3 times that of WGBH, yet 
its lead in total listeners is less than double?" Hot theories anyone? 

This suggests that WGBH has much higher time-spent-listening from a smaller cume audience.  Why?  It's possible that the WGBH listeners like their station's programming better and listen longer.  But I think it's because WBUR has a much stronger image as the NPR news and information station, and attracts far more casual button-pushers who don't tend to listen as long.  


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