If WMKK becomes WEEI

[Mark Laurence]

You can see for yourself what Arbitron allows and doesn't allow here:

http://arbitron.mediaroom.com/index.php?s=65

"All other demographic information (Persons 25-54, Men 18-34, etc.) may only be used in a form that does not publish the actual estimate. Ranking or characterizing the data is acceptable, i.e. Station WAAA is #2 in Men 25-54."

It sounds like this post is well within Arbitron's fair use guidelines.  Of course, I'm not attempting to speak for Garrett as to what's allowed on this list.

Mark

 
On Monday, September 14, 2009, at 01:20PM, "Dave Tomm" <nostaticatall@charter.net> wrote:
>I'm sure Arbitron wouldn't take too kindly to just anyone on this list  
>quoting or reproducing their data meant for subscribers only just so  
>you can have your facts.  They release 12+ numbers (diary) and 6+  
>numbers (ppm) for public consumption.  They occasionally allow media  
>writers like Dan Kennedy access to 25-54 and drivetime ratings, but  
>that's sparingly done.  Garrett normally takes a firm stance on fair  
>use issues.  Just food for thought.
>
>-Dave Tomm
>
>On Sep 14, 2009, at 1:05 PM, Don A wrote:
>
>>>> I haven't seen the numbers, but my guess is WBOS in the top  7 or  
>>>> 8 25-54.....
>>
>>
>>
>> No condescension.  Opinions are everywhere....just looking for some  
>> facts behind the opinions.
>>
>> WBOS is 13th in the money demo.
>>
>> (BTW...I'm told the released #'s are no longer 12+....but 6+.)
>>
>>
>>
>>
>>
>> ----- Original Message ----- From: "Dave Tomm" <nostaticatall@charter.net 
>> >
>> To: "Don A" <donald_astelle@yahoo.com>
>> Cc: "Boston Radio Interest" <boston-radio-interest@rolinin.bostonradio.org 
>> >; "Dan.Strassberg" <dan.strassberg@att.net>
>> Sent: Monday, September 14, 2009 1:40 AM
>> Subject: Re: If WMKK becomes WEEI
>>
>>
>>> Obviously no one has produced the numbers to this point.  Do you  
>>> have access to them Don?  I don't, but I do have over 20 years of   
>>> experience in the industry including time as a programmer.  I  
>>> learned  quickly how to spot basic trends from general 12+  
>>> numbers.  I know  it's not the same thing but it's all we have as a  
>>> starting point right  now.  What do you have to offer this  
>>> discussion besides besides  ignorant condescension? What industry  
>>> experience do you possess?   Just curious.
>>>
>>> -D
>>>
>>> On Sep 13, 2009, at 9:33 AM, Don A wrote:
>>>>
>>>>> Right now WBOS is getting around a 3 share 12+, and holds it's  
>>>>> own  in cume.    I haven't seen the numbers, but my guess is WBOS  
>>>>> in  the top  7 or 8 25-54, and top three 25-44.
>>>>
>>>>
>>>> Like I said...Anyone can guess....can anyone confirm?
>>>>
>>>> Can anyone tell me their overall rankb 25-54 in August ?
>>>>
>>>>
>>
>
>
>