ad dollars continue to vanish

Kevin Vahey kvahey@comcast.net
Sun Sep 13 13:33:16 EDT 2009


The Sunday Globe has a front page story concerning Foxwoods Casino in
Connecticut is going broke.

As recently as two years ago Foxwoods was by far the biggest ad buyer
in the Boston market with ads everywhere no matter what the format and
now their spending is next to nothing.

So how do broadcasters cope with this?
The number of available slots on Sox games on both NESN and WEEI is
staggering when you consider that they are delivering an audience.

Massachusetts outlets will get a nice bump with the race for Ted's
Senate seat but then what?


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