September PPM numbers

Kevin Vahey kvahey@comcast.net
Fri Oct 9 16:21:28 EDT 2009


Just glancing at the September PPM numbers at arbitron.com and some
interesting results in the overall numbers

WBZ-FM had a respectable launch obviously helped by the Patriots but
WEEI wasn't dented at all and gained almost exactly what WRKO lost
which is no doubt Red Sox related.

WMKK even with signal limitations continues to score well and WAAF
gained very little with the end of WBCN
Given those numbers I would think if Entercom moves WEEI to FM it will
be to the WAAF slot and perhaps use the Milton transmitter to improve
WMKK to the south given that EEI-FM currently covers the area south of
Boston well.


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