The new WGBH lineup

[Larry Weil]

At 12:14 PM 11/18/2009, Bob Nelson wrote:

>For jazz, the average is 45 to 55 and for classical, 56 to 65
>
>The study also says that NPR News listeners are more loyal than NPR 
>jazz listeners are.
>One wonders if WGBH feels it's better to use 89.7 to appeal to the 
>slightly younger News listeners who may be more willing
>to contribute. Get rid of classical, put it on 99.5, and hope they 
>can get enough contributors there...do cost-cutting,
>move studios to Guest St., etc.
>
>If the study is accurate, WGBH must be feeling that the money is in 
>slightly younger people than the older, more likely to
>be retired folks.

Yea, basing a station's programming on a single study is surely the 
way to go (not!).  Look at what happened when WUMB tried just that.


Larry Weil
Lake Wobegone, NH