Chicago TV station turns back the clock 30 years

Kevin Vahey
Tue Nov 17 16:34:49 EST 2009

CBS2 is very entrenched in Chi, NY and LA.

The so called CBS Mandate still isn't universal as WCCO-TV and KDKA-TV
calls are used in Minneapolis and Pittsburgh.

In NY and LA there is no way to co-brand as CBS has two all news
stations in each market.

Chicago and Philadelphia would be prime co-branding markets with WBBM and KYW.

It just seems so obvious to co-brand your local TV news when in many
markets your AM station delivers huge numbers.

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