Chicago TV station turns back the clock 30 years

D. A.
Tue Nov 17 13:16:30 EST 2009

> WBBM's news director came from WBZ and he wants to rebrand the news
> WBBM instead of CBS2 but NY says no.

>>How, then, did WBZ-TV get away with rebranding their news with their >>call letters instead of "CBS4"?

Lose a ton of money and it's amazing what "New York" will let you do.

Let your news slip into 3rd (or 4th) place, and it's amazing what Corporate will let you try.  ;-)


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