a ratings question

[Mark Laurence]

PPM's are showing afternoon drive to be as big or as even bigger than morning drive. Some Saturday numbers are also approaching weekday drivetime ratings.

-----Original Message-----
From: Donna Halper <dlh@donnahalper.com>
Sent: Friday, May 01, 2009 1:55 PM
To: boston-radio-interest@rolinin.bostonradio.org
Subject: a ratings question

I was talking to a friend of mine who works at a local TV station, 
and we were discussing how people are working longer hours and 
staying up later-- he noticed, for example, that his station's 11 pm 
newscast gets much stronger ratings now than, let's say, ten years 
ago.  And then we were talking about how changing patterns in the 
economy and in what time people go to work have affected radio -- 
especially stations that are known for news and information.  I know 
that some list-members are PDs or GSMs, so I was curious to know if 
morning drive is still the most highly rated daypart on your radio 
station, or has afternoon drive become equally important?