AM 1540, Exeter, NH Ready For Switch?

Dave Doherty
Mon Mar 16 21:18:45 EDT 2009

I work in radio too, Sid.

Sorry if I sounded like I was preaching or speaking to second graders.  That 
wasn't my intention at all.

As you know, it's often very hard to find a catchy phrase that provides both 
effective, memorable, presentation and good marketing.

This one was just SO easy to fix by applying second grade grammar, I could 
not resist.

mea culpa.


----- Original Message ----- 
From: "Sid Schweiger" <>
To: <>
Sent: Monday, March 16, 2009 7:15 AM
Subject: RE: AM 1540, Exeter, NH Ready For Switch?

>>A better solution would be to find a phrase that, while correct, delivers
the message.<<

An even better solution would be to stop trying to enforce non-existent 
rules of grammar.  Radio isn't a second-grade English lesson, and there's 
nothing whatsoever wrong with talking the way normal people talk.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040

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