Change in New York Radio (again)

[Roger Kirk]

Paul Hopfgarten wrote:
> It's not whether you BUY things or not.....
>
> It's whether you're more willing to switch brands or not, and our age 
> group (50+) simply isn't as open to trying different brands as the 
> young minds full of mush.
>
Possibly true, but ads that merely inform of the existence of a product 
(rather than touting its alleged advantages over a competing product 
i.e. switch brands) can still be useful for the older generation. 

I tend to agree that those of us 54+ (Lord, I wish I was 54 again) are 
more likely to consider whether or not we really NEED a product before 
buying instead of rushing out to buy - just because we GOTTA have it!  
Less likely for us to be "early adopters" than people in their 20's.