Change in New York Radio (again)
Thu Mar 12 01:30:55 EDT 2009
Paul Hopfgarten wrote:
> It's not whether you BUY things or not.....
> It's whether you're more willing to switch brands or not, and our age
> group (50+) simply isn't as open to trying different brands as the
> young minds full of mush.
Possibly true, but ads that merely inform of the existence of a product
(rather than touting its alleged advantages over a competing product
i.e. switch brands) can still be useful for the older generation.
I tend to agree that those of us 54+ (Lord, I wish I was 54 again) are
more likely to consider whether or not we really NEED a product before
buying instead of rushing out to buy - just because we GOTTA have it!
Less likely for us to be "early adopters" than people in their 20's.
More information about the Boston-Radio-Interest