Older consumers impervious to marketing

Garrett Wollman wollman@bimajority.org
Wed Mar 11 22:33:17 EDT 2009

<<On Wed, 11 Mar 2009 21:08:42 -0400, "Dan.Strassberg" <dan.strassberg@att.net> said:

> Prove it! All you are doing is repeating the urban legend.

It doesn't matter whether it's a legend (urban or otherwise); what
matters is whether marketers and sales reps still believe it.  I'll
take Maureen's word for (or against) it, since she's worked on that
side of the fence for a good while.


More information about the Boston-Radio-Interest mailing list