Alex Langer Launching Brazilian Programming On WJOE
Wed Mar 11 10:48:55 EDT 2009
Interesting. I'm sure Langer has done his homework, but I have a hard time
believing there are that many Portuguese-speaking listeners in western
Mass., New Hampshire and Vermont. Also interesting is the fact that modern
Brazil is much more diverse religiously than in the past. It has a large
evangelical Protestant population that is getting bigger every year. I
wonder if it's the emigres of that group who are the targeted audience. I
guess we'll find out. -Doug
----- Original Message -----
From: "Howard Glazer" <email@example.com>
To: "Paul B. Walker, Jr." <firstname.lastname@example.org>; "Mark Watson"
Cc: "Boston Radio" <email@example.com>
Sent: Wednesday, March 11, 2009 11:17 AM
Subject: Re: Alex Langer Launching Brazilian Programming On WJOE
> The article states that WJOE's will be a Brazilian RELIGIOUS station,
> probably limits its appeal to a fraction of whatever Brazilian community
> exists within its coverage area. As a non-Brazilian, I might have found a
> Brazilian station with a musical format a nice change of pace, but music
> obviously doesn't pay the bills, and you have to hire and pay people to
> it. Too bad. Looks like all WJOE will ever be to me is another impediment
> listening to WLW at night.
> Paul B. Walker wrote:
>> I highly doubt listeners to WSRO in Framingham and Dudley, as quote in
>> article, will actually be able to hear WJOE 700 from their location.
>> On Tue, Mar 10, 2009 at 4:30 PM, Mark Watson <firstname.lastname@example.org>
>> > Saw an article in the MetroWest Daily News about a new all-Brazilian
>> > station Alex Langer is putting on the air next Monday, WJOE at 700 AM
>> > if I'm not mistaken is licensed to Athol, but the article doesn't
>> > that. It does say that the station will be 2500 watts and operate from
>> > studios on Mt. Wayte Ave. in Framingham and will target Brazilian
>> > in Western MA, as well as NH, CT, RI & VT.
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