Change in New York Radio (again)

[Doug Drown]

I've been somewhat noisily saying for several years that the 54+ crowd 
(which includes yours truly) is the forgotten demographic in radio 
broadcasting.  We're here, and we're HUGE.  Why is it there are seemingly 
very few stations around that play the music of our '50s and '60s 
adolescence?   Is there no ad revenue to be made from this??  Gimme a break. 
Sounds like WODS is on the right track.  -Doug

----- Original Message ----- 
From: "Jeff Lehmann" <jjlehmann@comcast.net>
To: "'Roger Kirk'" <rogerkirk@ttlc.net>; "'Garrett Wollman'" 
<wollman@bimajority.org>
Cc: "'Boston Radio Mailing List'" <boston-radio-interest@bostonradio.org>
Sent: Tuesday, March 10, 2009 10:13 PM
Subject: RE: Change in New York Radio (again)


>> I find that interesting, because my wife & I have noticed over the past
>> few weeks that 103.3 is now playing older songs i.e. much earlier in the
>> 60's than they have in the past couple of years.  Example: "Beyond The
>> Sea" by Bobby Darin.  That would attract those pesky 54+ demos (I'm 61)
>> like moths to a porch light.
>
> They're probably only playing songs like that on "Oh Wow Wednesday" or "Oh
> Wow Weekends." Which features that have begun since Christmas, I believe.
> There's also sometimes a surprise on "Turn Table Tuesday," where they'll
> actually play a song off vinyl.
>
> They're also playing more 80s songs lately, during the regular format, and
> especially during the syndicated Tom Kent show at night.
>
> Jeff Lehmann
> Hanson, MA
>