Change in New York Radio (again)

[Dave Tomm]

CBS did the same thing in LA a couple of weeks ago when they blew up  
low rated hot talker KLSX and flipped to CHR as "Amp Radio."  The high  
cuming nature of hit radio is doing well with the PPM ratings system,  
so they're trying to get some of that listenership from the  
established market leaders owned by Clear Channel, KIIS-FM in LA and  
Z100 in New York.

As far as Boston is concerned, I doubt we'll see CBS implementing that  
strategy.  First off, they really don't have any "problem" FM's here.   
WODS has demo issues but they rate well.  WBCN, WZLX and WBMX have  
established market niches in saleable demos, so while the 12+ numbers  
aren't pretty, they reach the listeners they need to.  Secondly, a CBS  
owned CHR would have to go after the two headed behemoth that is Kiss  
108 and Jam'n 94.5.  Those two stations pretty much own the younger  
female demos, and they are structured to cover a lot of ground  
musically.  It would be very difficult to knock either of them off.   
It's not like going after essentially one station, like 92.3 is doing  
with Z100.

-Dave Tomm

On Mar 10, 2009, at 9:49 AM, Nickolas Noseworthy wrote:

> Don't mean to venture away from boston here, but I have some  
> interesting news from NY City.
> Apparently, 92.3 K Rock is changing, again. On Wednesday afternoon  
> (tomorrow) at 5pm, a new Hit Music Format will be launched, known as  
> 92.3 NOW FM.
> Here is the link to the countdown.
>
> http://www.923now.com/
>
> This was given to me by a reliable source on Long Island, so if  
> anyone has anything to add let me know. Having 2 hit music stations  
> might be good for everybody, im looking forward to it!