Limbaugh controversy good for his ratings, and ALL talk radio
Larry Weil
kc1ih@mac.com
Sat Mar 7 10:54:12 EST 2009
At 2:59 AM -0500 3/7/09, Donna Halper wrote:
>At 02:41 AM 3/7/2009, Bob Nelson wrote:
>>TALKERS magazine reports that what with the Rush Limbaugh
>>controversy, his ratings have skyrocketed
>>from 14 to 25 million listeners. It could be just a temporary bump,
>>with people checking him out, out
>>of curiosity, [snip]
>
>Or it could be a total exaggeration of how many listeners he has. I
>don't know of anyone, including Rush himself at the very height of
>his success, who has 25 million listeners. Even when he was the
>biggest ever, the most he had (according to Arbitron figures) was
>about 20 million, if I recall. So while he may indeed have gotten a
>bump, he also may be doing just a tiny bit of spin-- as any good
>talk show host will...
And I don't see anything saying if this number is his average
quarter-hour listenership, or his weekly cume. These are obviously
very different things. And of course, since this has been going on
for less than a week, would a weekly cume mean anything anyway?
--
Larry Weil
Lake Wobegone, NH
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