Little-noted callsign change

[Dave Tomm]

The frequency switch makes sense on a couple of levels.  First, 104.1  
has a better signal within 128, and can penetrate through office  
buildings better than 98.5.  This is a good fit for WBMX's Hot AC  
format, which is dependent on at-work listeners.  WBMX doesn't really  
need the listeners on the far edges of the Boston ADI.  They are  
served by WXLO and WSNE, and most of Mix's promotions tend to be based  
closer to Boston itself.

For the new sports station going up against WEEI and it's repeaters in  
Worcester & Providence, a strong regional signal that can reach all of  
the metro is needed.  98.5 gets into Worcester & Providence much  
better than 104.1, and more importantly, throws a strong signal over  
all of Metrowest, something that WEEI does not.

-Dave Tomm

On Jul 30, 2009, at 11:24 PM, Kevin Vahey wrote:

> Now since the WBMX calls were seldom used as the station was branded
> MIX98 why move to 104.1????  I still think it is only because 98.5
> covers most of Metro Providence which 104.1 does not.
>