Breaking News: 98.5 becomes All Sports WBZ-FM

[Laurence Glavin]

>----- Original Message -----
>From: "Garrett Wollman" 
>To: "Maureen Carney" 
>Cc: "Boston Radio Group" 
>Subject: Re: Breaking News: 98.5 becomes All Sports WBZ-FM
>Date: Tue, 14 Jul 2009 17:12:58 -0400


> And WBZ-AM - no more Bruins interruptions for Dan Rea.

>And no more weird testimonials for advertisers who buy only Bruins and
>are never heard (except in testimonials) at any other time of day.

>-GAWollman

It's interesting that you bring this up.  From time-to-time, I've heard those Gary Lapierre-voiced spots that start out "New England is
sold on WBZ", followed by a combination testimonial/advertisement for some business.  Now I tune in fairly often to
WBZ, yet I had never heard spots for some of these companies.  So apparently, their advertising may have run predominantly or
solely during Broonz games.  Therefore, any sales upticks may have come NOT from WBZ's regular fare but from PBP.
 

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