do people know AM still exists?

Kevin Vahey
Fri Jan 9 14:54:05 EST 2009

In reading the column by the Hartford personality who lost his WTIC
talk show he pressed one point. Many of his potential listeners were
not sure they could get AM in their cars.

I have long suspected many under 40 have no clue what AM is with the
exception of Red Sox fans (and WEEI whiners) Of course now we are
producing a generation that doesn't listen to FM for music either.

WBUR obviously has a large audience for news both morning and
afernoons. (we just not exactly sure how large)

While I cannot see AM dying in the US the way it has across most of
Canada it is becoming a vast wasteland that would horrify Newton
Minnow today.

But how do we fix it?

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