Demise of WHDH was:Nightcap

Jeffrey.P.Bottalico@kp.org Jeffrey.P.Bottalico@kp.org
Tue Jan 6 08:47:15 EST 2009


Scott wrote:"there is at least one other city with competitive broad 
sheets-Honolulu"  (fragment)
     An interesting story.  Gannett sold the Star-Bulletin to Liberty who 
basicly was going to close the paper after a year.  David Black, of 
western Canada, came to the rescue and bought the SB and combined 
operations with the Midweek, a weekly shoppers news that has a higher 
circulation than either daily.  He nows sells ads for the combined papers 
as well as the military weeklys.  He also increases circulation #'s by 
putting papers in Hospitals, hotels, car dealers etc. so a hagher ad rate 
can be charged.  The SB was always a lean operation so it is ironic that 
it was Gannet's Advertiser that suffered from the last round of layoffs.


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