WBZ... 'Dispirit' of New England

Bill O'Neill billohno@gmail.com
Tue Jan 6 11:08:35 EST 2009


WBZ listeners at night are there purposefully. It is appointment radio 
with a stable brand. And there is the (perhaps false) sense that if news 
breaks in Boston that someone in the BZ newsroom will be there to dig 
into it and report on it. Now, it is akin to a skipping record going 
unattended. How can a demo with millions not benefit from a single live 
news/talk source?

This is really not a corporate greed issue; it is no one on the business 
end of the snake too afraid to risk it all and stand up for the 
business, whether it be quality refrigerators or a  a relevant, set 
apart radio choice.  There are worse things than losing your job over 
something you go public with and stand up for.  Blame 'corporate' all 
you wish, but I'll go with the local pant loads willing to bend over.

Bill O'Neill


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