WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
Fri Jan 2 22:09:34 EST 2009
----- Original Message -----
From: Dan Billings <email@example.com>
To: Lou <firstname.lastname@example.org>; 'Mark Laurence' <email@example.com>;
'BostonRadio Mailing List' <firstname.lastname@example.org>
Sent: Friday, January 02, 2009 6:50 PM
Subject: Re: WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
> ----- Original Message -----
> From: "Lou" <email@example.com>
> To: "'Mark Laurence'" <firstname.lastname@example.org>; "'BostonRadio Mailing List'"
> Sent: Friday, January 02, 2009 11:09 AM
> Subject: RE: WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
> >I will add my voice to the choir by saying: This is horrible. Where
> > it end?
> > Perhaps, in an overly optimistic vein, the pendulum will begin to swing
> > back. Corporate people will try to unload some of these properties back
> > to
> > local companies which will pump-in some local cash with hopes of
> > resurrecting them. Or has the economic model for good, local radio
> > faded into history?
> It's very tough. What businesses are going to buy ads to support a local
> radio station? The retail sector, formerly a major supporter of local
> radio, is now dominated by national chains and big box stores. Few of
> companies spend money on radio.
If the selling prices dip low enough, I'd expect the stations unloaded by
the big corporate chains to go to the bottom-feeder chains rather than
mom-and-pop local ownership, with programming being dollar-a-holler religion
or ethnic. It would be odd to hear that kind of programming on FM, that's
for sure, but if there's nobody out there interested in doing "real
radio" -- or advertising on it -- what else could the future be?
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