WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais
Don A
donald_astelle@yahoo.com
Fri Jan 2 20:49:37 EST 2009
> Reading Garrett's question reminded me something.
> One of the first radio programming books I read said "Don't let your
> news anchors voice commercials."
> Does WBZ let (or "make") their news anchors voice commercials?
WINS news anchors have read live copy for as long as I remember...preceeded
by the line: "And now this commercial announcement..." And followed by:
"WINS Newtime______."
The key is to read the copy straight...like a news report...and not go into
character.
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