WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais

Don A donald_astelle@yahoo.com
Fri Jan 2 20:49:37 EST 2009


> Reading Garrett's question reminded me something.
> One of the first radio programming books I read said "Don't let your
> news anchors voice commercials."
> Does WBZ let (or "make") their news anchors voice commercials?


WINS news anchors have read live copy for as long as I remember...preceeded 
by the line:  "And now this commercial announcement..."     And followed by: 
"WINS Newtime______."

The key is to read the copy straight...like a news report...and not go into 
character. 



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