WBZ cuts Leveille, Cuddy, Dyett, poss. Desmarais

Garrett Wollman wollman@bimajority.org
Fri Jan 2 12:43:43 EST 2009

<<On Fri, 02 Jan 2009 11:36:39 -0500, "Bill O'Neill" <billohno@gmail.com> said:

> Why WBZ didn't sell the overnights like a network given the
> footprint never made any sense.

'BZ hasn't been doing a good job of selling in quite some time.  Even
prime dayparts are filled with advertisements for quack nostrums,
"financial advisors" explaining how to evade one's obligations to pay
medical providers, the star-naming fraud, and so on.  And in between
them, there's always the CBS national spot for radio advertising.
When was the last time they got a new local account?

(And for that matter, what is it with those testimonials for companies
that don't otherwise advertise on the station?)


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