More on the FD
Donna Halper
dlh@donnahalper.com
Fri Feb 27 17:16:33 EST 2009
>Bob wrote--
>
>But no, I'm glad liberal talk will have to compete in the free
>market. But hark, did you
>see the 12 plus (yup, 12 plus, not 25-54s) ratings for Washington
>D.C.'s "Obama 1260"?
>These were for the station --WWRC--before they switched to business
>talk; they came in
>38th place (hence the format change).
Oh dear. More cherry-picking of facts. The Washington affiliate
that did progressive talk had an AWFUL signal, and I can say that
without any bias because I used to work in DC, and you couldn't hear
WWDC in about half of the market. Note that Ed Schultz landed
immediately, and on an otherwise all-rightie station. I expect
Stephanie Miller to also land on another DC station very
soon. Nearly every format on WWDC has had trouble over the past few
years. And as I have said on more than one occasion, progressive
talk as a format may or may not succeed, whereas individual talkers
like Ed, Rachel, Thom Hartmann, and Stephanie, are getting some very
good numbers on a number of stations. Thom Hartmann was just named
to the top ten most influential talkers in the USA by Talkers
Magazine, hardly a liberal publication. Last year, Ed Schultz was in
the top ten as well (I think Ed is #12 this year-- still not
bad). Keep in mind too, Bob, that not every rightie talker gets big
numbers.
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