Red Sox on Buffalo radio?

[Sean Smyth]

On Mon, 2/16/09, Scott Fybush <scott@fybush.com> wrote:
> The Bisons are on 1520:
> 
> http://web.minorleaguebaseball.com/multimedia/page.jsp?ymd=20070324&content_id=195634&vkey=multimedia_t422&fext=.jsp&sid=t422
> 
> This is part of a back-and-forth between Entercom and WECK
> - Entercom had been happy to shuffle the Bisons off to WECK
> a few years back when WECK was doing standards and then
> classic country for Regent. IIRC, the Bisons were buying the
> time for the broadcasts, which generate little to no
> ratings.
> 
> But when WECK went to local ownership and tried to become a
> talk threat to WBEN, suddenly Entercom was eager to do a
> deal to bring the Bisons back to KB on very favorable terms
> to the team, if only to deprive WECK of one
> attention-grabbing bit of programming.
> 
> And so WECK grabbed the Yankees, and so KB and WGR are
> apparently grabbing the Sox...and on it goes.

It probably makes more sense from a programming standpoint to put the Sox on 550, anyway. 

550 is an all-sports station that already holds rights to major-league franchises. Interrupting that programming for a minor-league franchise, albeit a AAA team, that isn't affiliated with a nearby major-league franchise probably would turn away more listeners than it would bring in. And I'd argue that minor-league baseball really doesn't do well, listener-wise, on the radio -- sure, you may bring in cash, but do you want to risk having your listener base not wake up in the AM with the radio tuned to 550?

Based on the comments here, Entercom doesn't seem to pay much attention to 1520, so shoving the Bisons on there seems like an easy choice.