The plot thickens with sports media

Fri Aug 28 06:18:15 EDT 2009

Well, a slightly stronger AM signal than 890/1400 would be 1200, as
Jibguy predicted a short while ago. Or it could be 1510, with
Progressive talk moving to 890 (and 1400?). Oh, and can we rule out
1060? Its daytime signal is stronger than 890's in most of the market
and though 1060's night signal is nominally weaker than 890's (2500W
for 1060 vs 6 kW for 890; both transmit from the same site at night),
I sure don't notice much difference where I live--and if there is a
noticeable difference, I give a slight edge to 1060. (The Grady Moates

And what about the possibility of 98.5 flipping to ESPN from Sporting
News Radio in the hours that are not locally produced? I think ESPN is
already heard on a CBS property somewhere in the US, though I have no
clue where.

Dan Strassberg (
eFax 1-707-215-6367

----- Original Message ----- 
From: "Dave Tomm" <>
To: "Kevin Vahey" <>
Cc: "(newsgroup) Boston-Radio-Interest"
Sent: Friday, August 28, 2009 1:43 AM
Subject: Re: The plot thickens with sports media

> Whatever happens, expect ESPN to remain a non-player in the market,
> at  least radiowise.  Their radio strategy is simply to reinforce
> their  brand.  Most ESPN Radio personalities are on TV and the web
> as well.    They'd like a relatively strong local radio component to
> drive traffic  to the website.  However, most of their shows will be
> off the network,  and most likely the station will remain on AM, so
> I doubt it will make  much of a dent against WEEI (which has it's
> own developing local web  presence) or WBZ-FM.  The Worldwide Leader
> really missed the boat  here.  They should have tried to cut a deal
> to get ESPN on FM before  CBS signed on the Sports Hub.  They're
> coming very late to the party.   Too late, actually.  Now they're
> doing damage control.  They want this  regional website concept to
> work, particularly in the major markets,  because it's the future.
> The radio component is just a means to an  end, and I doubt they're
> going to invest a ton of money into the radio  product to truly
> compete against 850 & 98.5.  At the end of the day,  look for a
> slightly stronger AM signal running essentially the same
> programming as 890 is now.  Nothing to get too excited about...
> -Dave Tomm
> On Aug 28, 2009, at 12:39 AM, Kevin Vahey wrote:
>> I know in Chicago ESPN uses the website writers on air. Reiss told
>> me
>> his new deal offers him security the Globe can not.
>> Bristol is speeding up this launch for a reason and putting it
>> ahead
>> of LA and NY where they OWN stations.
>> What the reason is we don't know as of yet
>> Bob yes we know CC does follow the money and has in the past
>> imported
>> programing they don't own. However they could also have decided to
>> take Rush in-house to 1200 which would cripple RKO.
>> I wouldn't bet against 590 being in play as it is the best signal
>> just
>> doing nothing and a lot of what is on 590 could be moved to 1150.

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