WEIM changes

[Rick Kelly]

At 12:34 AM -0400 4/8/09, Doug Drown wrote:
>
>> Why change the call letters if they're only mentioned in passing once an
>> hour?  Makes no sense to me.   -Doug

It does seem a little silly.  They are branding it "AM 1450 - The
Hall" because the station's studio is located inside the Springfield
Basketball Hall of Fame, and they are now primarily ESPN Radio.  It's
one of those call letters once per hour deals.

Rick Kelly
www.northeastairchecks.com