WEIM changes

[Doug Drown]

Why change the call letters if they're only mentioned in passing once an 
hour?  Makes no sense to me.   -Doug


----- Original Message ----- 
From: "Scott Fybush" <scott@fybush.com>
To: "Paul Anderson" <paulranderson@charter.net>
Cc: "B-R-I" <boston-radio-interest@bostonradio.org>
Sent: Tuesday, April 07, 2009 6:50 PM
Subject: Re: WEIM changes


> Paul Anderson wrote:
>> On Apr 7, 2009, at 5:21 PM, Scott Fybush wrote:
>>
>>> It looks as though that venerable Fitchburg callsign is no longer - 
>>> they've changed to WPKZ, "The Heart of New England's Pulse," with talk 
>>> and Fox sports, per the website at i1280.com.
>>
>> So assuming WMAS Springfield had those calls since the beginning, that's 
>> two sets of heritage call letters gone just this week.  WEIM's on-air 
>> branding was "AM 1280, The Blend", almost never mentioning the call 
>> letters except at the top of the hour.
>
> As best I can tell, WMAS was WMAS since day one way back in 1932.
>
> History? Who needs it? :(
>
> s
>