WHDH snubs Leno

Scott Fybush scott@fybush.com
Thu Apr 2 23:07:13 EDT 2009


Maureen Carney wrote:
> Now that Hearst is selling its share of NECN to Comcast perhaps there
> is a change in strategy. WMUR-DT is on Comcast in the Framingham
> area, at least. Maybe Hearst can flip that to NBC without losing
> much. As for WHDH, I never understood why Sunbeam signed them to an
> NBC affiliation when there were such hostile feelings over what
> happend with WSVN. I guess it was easier to just plug into "ER" or
> "Law and Order" than to come up with alternate programming.
> 
> I'm not sure the Leno show works either, but someone had to try
> something outside the box.

I'm starting to warm to the idea of "NBC 9." It could get at least some 
over-the-air coverage in Boston as a subchannel on WCVB-DT (and vice 
versa for ABC via WMUR-DT). And I'm sure Hearst would rather compete 
against an independent 7 (or a CW 7?) than an NBC 7...

s


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