Bruins game shifted to 103.3

Don A
Mon Oct 13 17:26:19 EDT 2008

> Don't you suppose that management picked the FM with the
> oldest-skewing audience on the theory that older listeners would be
> the most likely to want to hear the game in lieu of music and a lot of
> them would want to hear the debate and so would tune to the AM, where
> the game would normally be heard? 

I think they picked the FM with the least amount of revenue displacement.

It's all about money.

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