Sox network still way late with legal ID break

Sean Smyth
Mon Oct 6 17:28:40 EDT 2008

On Mon, 10/6/08, Garrett Wollman <> wrote:
> <<On Mon, 06 Oct 2008 16:30:06 -0400, Scott Fybush
> <> said:
> > Once Shaw's started sponsoring the network, they
> didn't want their 
> > credit covered up, so there's now a custom cue for
> WTIC that says "on 
> > the Shaw's Red Sox Radio Network," with no
> mention of WRKO or WEEI. But 
> > it still tends to get hit late.
> > There's got to be a cleaner way...
> Obviously there is -- do it like the "real"
> networks do, with a clean
> feed on the bird and contact closures to run the local
> inserts.  This
> is evidently something Entercom and the Sox don't see
> the value in
> paying for.

They don't even have a clean feed down the line for the WEEI network stations during normal programming. Their ad placement and timing (is it still called "traffic"?) is horrible. Try listening to transitions in and out of breaks on WEEI-FM. Or, even better, on WVEI-FM. It's a trainwreck sometimes, and Entercom has done nothing to make it better in the four years since putting sports on 103.7.


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