WABC could be (almost) all syndicated shows
Wed Nov 26 14:55:18 EST 2008
But the real question is whether operators can cut costs faster than
they are driving the audience away. As long as national issues, such
as the economic collapse, are what people are interested in, I'd say
that syndication is a winning strategy. But when local issues become
paramount, syndication seems like a loser to me. What can syndication
do that sat-casting can't do at least as well? When local stations
cease to provide local content, they cease to have a raison d'etre.
The only reasons for people to tune in to local signals are inertia
and that--what is it now, $17/month per receiver?--that Sirius/XM
Dan Strassberg (firstname.lastname@example.org)
----- Original Message -----
From: "Dave Tomm" <email@example.com>
To: "Alan Tolz" <firstname.lastname@example.org>
Cc: "BostonRadio Mailing List"
Sent: Wednesday, November 26, 2008 1:47 PM
Subject: Re: WABC could be (almost) all syndicated shows
> Operators don't want to pay them anymore. Producing a local show is
> expensive. You have to obviously pay the talent (quite a bit if
> they're good) and also a producer and an engineer. In this economy
> this just doesn't make sense.
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