The importance of local talk radio

Sid Schweiger sid@wrko.com
Sat Nov 22 12:12:38 EST 2008


>>So when did Worcester get split back out as a separate market?<<

Well, they are and they aren't.  I'm still not straight on all the details (par for the course where Arbitron is concerned), but we still get a separate set of ratings and qualitative data twice a year for Worcester.


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