The importance of local talk radio

[Scott Fybush]

Don A wrote:
> 
>>> The problem with Finneran (or any live local host) in the evening is 
>>> Red Sox preemptions (and the occasional BC football or basketball 
>>> game in the winter).
>>> That and the problem of getting 680 in after dark in the western 
>>> suburbs.
> 
> Old timers like me rememver when WNAC and WRKO were touted at one time 
> for their great signal.
> 
> 50 Big Cookies!  ...as Jerry Williams would say.
> 
> In my opinion, it is the 2nd best signal on the AM dial.
> 
> Now, it seems, all I hear are people (not only us radio geeks, but hosts 
> as well!) complain about the holes in WRKO's signal.

It's still the same signal it was in 1953 - but the market it's trying 
to cover has changed rather dramatically.

I'm pretty sure the advertisers in 1960 or even 1970 didn't care much 
about reaching Westborough or Ashland.

s