The importance of local talk radio

Scott Fybush
Fri Nov 21 15:36:26 EST 2008

Don A wrote:
>>> The problem with Finneran (or any live local host) in the evening is 
>>> Red Sox preemptions (and the occasional BC football or basketball 
>>> game in the winter).
>>> That and the problem of getting 680 in after dark in the western 
>>> suburbs.
> Old timers like me rememver when WNAC and WRKO were touted at one time 
> for their great signal.
> 50 Big Cookies! Jerry Williams would say.
> In my opinion, it is the 2nd best signal on the AM dial.
> Now, it seems, all I hear are people (not only us radio geeks, but hosts 
> as well!) complain about the holes in WRKO's signal.

It's still the same signal it was in 1953 - but the market it's trying 
to cover has changed rather dramatically.

I'm pretty sure the advertisers in 1960 or even 1970 didn't care much 
about reaching Westborough or Ashland.


More information about the Boston-Radio-Interest mailing list