Have you seen today's Boston Globe?..

[radiotony]

You're kinda shifting the subject Sid and missing the point of my
challenging your point. 
You wrote: "Those kinds of figures [Rush/Howie ratings] don't speak
"influence" because they're a drop in a very fragmented bucket."
Take Boston along: If you have a 6 share, how many people are you reaching
with your message? Compare that figure to the circs of the Globe and the
Herald and you'll see the comparison. 
It's not about "news" vs. "opinion," it's about "information" and
"influence" ... the numbers seem to completely go against your point. 
Take that nationally and compare it to the equivalent of the most respected
delivery of some forms of information. 

Best, 
Tony Schinella
Politizine.com: Random musings about politics, music, the media and modern
times. Since 2002.
OurConcord.com: News and analysis for and about Concord, N.H.


-----Original Message-----
From: boston-radio-interest-bounces@tsornin.BostonRadio.org
[mailto:boston-radio-interest-bounces@tsornin.BostonRadio.org] On Behalf Of
Sid Schweiger
Sent: Sunday, November 16, 2008 2:19 PM
To: boston-radio-interest@lists.BostonRadio.org
Subject: RE: Have you seen today's Boston Globe?..

>>when comparing circs and radio audience, Rush Limbaugh is nationally seven
times more influential than the New York Times or USA Today<<

...and since virtually no one under 50 years of age reads a newspaper, and
since there is no news reported on Rush Limbaugh's show (only his "takes" on
the news), you're comparing apples to oranges.  The New York Times has scant
circulation outside the NYC metro and USA Today is mostly a freebie in
hotels.

I still want to know who considers it a compliment to call themselves, or to
be called, a "dittohead."


Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040