Newspaper survival (was: Can Citadel Broadcasting survive?)

[Dave Doherty]

Ira's has some pretty hot brands. It will be very interesting to see whether 
they resurface in newspapers any time soon.

-d


----- Original Message ----- 
From: "Sean Smyth" <ssmyth@psualum.com>
To: <dave@skywaves.net>; <boston-radio-interest@bostonradio.org>
Sent: Sunday, March 02, 2008 10:32 PM
Subject: Re: Newspaper survival (was: Can Citadel Broadcasting survive?)


> Dave Doherty <dave@skywaves.net> wrote:
>> One interesting case is that of the car dealers.  They spend very
>> heavily on
>> radio, TV, and newspapers. I wonder how they see this playing out.
>> For now,
>> it seems they see all three as being effective. Of course, they also
>> spend
>> heavily on the Internet (who doesn't?), but they must see some
>> ability on
>> the part of all the traditional media to draw customers into the
>> stores.
>
> Ira's dealerships recently pulled all newspaper advertising. When stuff
> like that happens, and when a Filene's goes away, it hits hard.
>
>
> 
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