Can Citadel Broadcasting survive?

kvahey@comcast.net kvahey@comcast.net
Sat Mar 1 13:08:16 EST 2008


Disney I guess figured that ESPN and Radio Disney could survive the
downturn being seen at most music outlets. In the case of WABC and WLS
they may have not liked the older demographics the stations have.

CBS at least has very strong all news stations that dominate many
markets. However on the FM side they are bleeding badly.

The internet has destroyed traditional music outlets through the
downloading of music. Millions have become their own program director.
What is worse is PPM's now confirm what everybody knew anyways that
people tune out as soon as a commercial comes on. This is not new as
people in cars have been pushing buttons for decades but now there is
proof which will scare off advertisers.

The major radio groups have enormous debt service to cover and this is
what is killing Citadel right now.

Print is even worse off as the cost of pulp and distribution continues
to rise. Classifieds are pretty much extinct now and that was where
the profits were.

Just look at Boston. The 2 stations that bill the most are WBZ and
WEEI as they both offer something you can't get anywhere else.

Personality morning shows still hold an audience as listeners just are
in the habit of waking up with familiar voices. However when Matty,
Dorman and Lorne and Wally retire will listeners embrace new voices?


More information about the Boston-Radio-Interest mailing list