I think they call that "Buying the wrong demo"

[Garrett Wollman]

Driving home from Tanglewood last night, I listened for about half an
hour to WRNX (100.9A Amherst).  They had two stop sets during that
time; the first spot in both was for Wells Fargo reverse mortgages --
a product which is by law restricted to those over 62 1/2 years old.
I don't think there are too many people my father's age listening to
that station.

-GAWollman