WMEX is Gone
Tue Jun 3 02:45:09 EDT 2008
>> While we can lament the format change of another station to religious
>> programming there is no getting around the fact that it is highly
>> profitable for the license holder.
I believe this is an oft-repeated fallacy.
I have known people who have worked for Salem and other religious outlets.
Many of them know how tough it is to make their stations work.
>> Organizations can tell their followers they need more money to spread
>> the word and the station owner happily sells the time.
The "followers" don't part with their money that easy. Conservatives are
rather tight fisted with their money.
There are only a few "stars" in religious broadcasting, personalities and
messages that make people send their $15 & $20 checks...but most of them are
struggling to cover airtime.
There are also less and less people buying airtime on religious stations.
As the Billy Grahams, & Oral Roberts die off....there aren't many new
preachers replacing them.
The old adage about a struggling station "getting religion" and solving all
their problems is often touted by those of us that work in commercial spot
sales...but ask anyone in a religious outlet.....it's not a panacea.
(....although it may have been at one time.)
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