Oldies

[Tim Coco]

Although it wasn't called "oldies" then, the WSSH format of about 1982 was
an interesting one that might be "reincarnated" to appeal to those in search
of oldies today -- minus the standards, perhaps.  I'm speaking of the
post-instrumental version of WSSH's format with the Stylistics, Dionne
Warwick, James Taylor, Frankie Valli, et al.

Bill, did you have a role in that?

It doesn't sound like the mix appeals to anyone who has responded so far to
this thread, but I'm not sure this list is the ideal focus group.  :)

I am using some of that playlist, reconstructed to the best of my
recollection, now.  I have heard from quite a few in the younger demographic
who like "the happy music."

Tim Coco
President & General Manager
WHAV

189 Ward Hill Avenue
Ward Hill, MA 01835-6973
Telephone: (978) 374-2111
Fax: (978) 521-4636
www.whav.net
"WHAVR" and "WHAV.NET" are registered service marks.


-----Original Message-----
From: Dan.Strassberg [mailto:dan.strassberg@att.net] 
Sent: Monday, July 28, 2008 9:25 AM
To: Bill O'Neill; David Tomm
Cc: Boston Radio Interest
Subject: Re: Oldies

Or can it? If each HDn (where n>1) is counted as a new "signal" (and I
think, technically, it really IS a new signal, even though it does not
involve a new channel assignment or a new broadcast license), isn't there at
least a possibility that the plethora of signals in an already over-radioded
market (especially over-radioded if you add Internet audio streams, iPods,
and satellite to the existing terrestrial signals and competitors' HDn
signals) will drive down the average price per spot, thus reducing the
revenue a station can derive from the larger number of availabilities it now
needs to sell? I don't think iBiquity or the major radio groups that
bankrolled it ever really considered this somewhat counter-intuitive effect.
But for sure, if the effect exists, the down market in radio revenues will
only accentiate it.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message -----
From: "Bill O'Neill" <billohno@gmail.com>
To: "David Tomm" <nostaticatall@charter.net>
Cc: "Boston Radio Interest"
<boston-radio-interest@rolinin.bostonradio.org>
Sent: Monday, July 28, 2008 9:02 AM
Subject: Re: Oldies


> Great point about HD2s. If that kept up, with stations pushing the
> limits a bit on their new channels, I could even consider dropping
> satellite radio.  Can't hurt the men and women of the sales
> departments to have  a broader package of sound to sell.
>
> Bill O'Neill