Oldies

[Dan.Strassberg]

Or can it? If each HDn (where n>1) is counted as a new "signal" (and I
think, technically, it really IS a new signal, even though it does not
involve a new channel assignment or a new broadcast license), isn't
there at least a possibility that the plethora of signals in an
already over-radioded market (especially over-radioded if you add
Internet audio streams, iPods, and satellite to the existing
terrestrial signals and competitors' HDn signals) will drive down the
average price per spot, thus reducing the revenue a station can derive
from the larger number of availabilities it now needs to sell? I don't
think iBiquity or the major radio groups that bankrolled it ever
really considered this somewhat counter-intuitive effect. But for
sure, if the effect exists, the down market in radio revenues will
only accentiate it.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Bill O'Neill" <billohno@gmail.com>
To: "David Tomm" <nostaticatall@charter.net>
Cc: "Boston Radio Interest"
<boston-radio-interest@rolinin.bostonradio.org>
Sent: Monday, July 28, 2008 9:02 AM
Subject: Re: Oldies


> Great point about HD2s. If that kept up, with stations pushing the
> limits a bit on their new channels, I could even consider dropping
> satellite radio.  Can't hurt the men and women of the sales
> departments to have  a broader package of sound to sell.
>
> Bill O'Neill