Advertising (NOT) On Minority Stations

[Bill O'Neill]

Roger Kirk wrote:
> ... FCC can prevent advertising contracts that dictate no Urban or 
> Hispanic-aimed radio stations be bought when exercising an advertising 
> plan. <snip> I find it curious that a company would be compelled to 
> advertise their product to an indifferent, unwilling or hostile audience.
I would imagine that they figure that even those of the urban culture 
would occasion to run out and buy Metamucil, scooter-chairs, Dentu-grip, 
Best of Johnny Mathis CDs, and Depends.  They're looking out for us 
all.  Gotta run - the local Kiss-FM is giving away free clappers and 
back scratchers that double as a tub brush.

Bill O'Neill