Advertising (NOT) On Minority Stations

[Roger Kirk]

According to R&R:

FCC commissioners met last week with major ad ass.reps, Minority Media 
Telecomm Council, NAB's Education Foundation and Interep to discuss how 
the FCC can prevent advertising contracts that dictate no Urban or 
Hispanic-aimed radio stations be bought when exercising an advertising plan.

Don't advertisers have the right to place ads on the stations of their 
choice?  Would a meat-packing plant want to advertise on a station whose 
format targets vegetarians?  Would a Heavy-Metal record label push their 
product to a predominantly Hip-Hop audience?  Are Viagra ads appropriate 
for Radio Disney?

I find it curious that a company would be compelled to advertise their 
product to an indifferent, unwilling or hostile audience.