observation about WEEI

[David Tomm]

I wouldn't be so sure Radio Disney has no listeners.  Their target  
market is children 6-11, which isn't encompassed in the 12+ ratings.   
It's not the kind of station adults are going to write into a ratings  
diary.  There's a reason ABC kept their Radio Disney stations when  
they sold off the rest of their radio division.  Believe it or not,  
Radio Disney makes money.  There are quite a few local sponsors on  
1260.  Jordan's Furniture used to be a major client on that station.   
I don't know if they're still on anymore.  Considering there is no  
local programming, and the service is free to WMKI since they're  
owned by the Mouse, I'm sure the local spotload more than covers the  
handful of salaries and overhead.

1510 could be an option, but their new owners seem to like the  
brokered programming route rather than actively selling content so I  
doubt they'd do it.  I still think someone will try all sports on FM,  
and if the ESPN affiliation becomes available, I could see Greater  
Media or CBS jumping in and flipping one of their FM's to sports and  
mixing local shows along with the ESPN programming.   With all three  
sports networks cleared in this market, a potential FM sports talker  
would not have had any content for nights and weekends.  The ESPN  
affiliation becoming available makes FM sports talk a viable option.

-Dave Tomm
"Mike Thomas"



On Feb 26, 2008, at 12:52 PM, Kevin Vahey wrote:

> Disney would have 2 options
>
> 1260 where Radio Disney has no listeners
>
> or 1510 which has less listners than Radio Disney
>
>
>
> On 2/26/08, Bob Nelson <raccoonradio@mail.com> wrote:
>> Yes maybe the 20-20 flash is more like a 30-30, or maybe that's  
>> just during am and pm drive.
>>
>> Time, temp, traffic, weather? You have WBZ for that I guess.
>>
>> Speaking of sports radio, WEEI's mostly-syndie, sometimes-local  
>> competition at AM 890 (WAMG) might
>> not last too much longer. Boston Sports Media watch says their  
>> sales director was laid
>> off and probably won't be replaced; the lease on their building  
>> expires soon, and no
>> possible buyer has been reported. Would Disney step in to keep  
>> ESPN alive locally?
>>