Arbitron's sampling methodology isFARmoreimportantthanMrorMrsDePetro's misdeeds

Kevin Vahey
Sat Aug 23 18:17:11 EDT 2008

Sid I know it is apple and oranges but I know that Sean McDonough had
a far better audience than the ratings indicated and so did Eddie.

On the TV side 4 years there was a Celtics playoff game that had a 0.1 rating.

On 8/23/08, Sid Schweiger <> wrote:
>>>WWZN and WAMG always seemed to have a good amount of callers yet
>>> especially in
> the case of WWZN never showed up in the book.<<
> One has absolutely nothing to do with the other.
> Sid Schweiger
> IT Manager, Entercom New England
> 20 Guest St / 3d Floor
> Brighton MA  02135-2040

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